Research & Validation
Research supports the potential of mobile behavioural interventions, but the effectiveness of this specific approach still needs to be validated.
A behavioural intervention concept.
Stress and mental load are increasingly common in everyday life. Psychological well being is reporting lowest rates in modern history. Emotional and stress-related eating is a common contributor to overeating problem.
Many people now work from home or spend long hours at a computer. Overeating is often done under stress, automatic, it is that “I opened the fridge without consciously deciding to eat” moment.
Problem statement: I want to maintain healthy eating habits, but I often find myself overeating automatically before I realise I've made the decision.
Current digital solutions typically support users either before or after eating.
Alternatives: My current tools help me prepare or reflect, but rarely support me when I'm actually about to eat.
The Regulator™ helps interrupt automatic eating habits, with providing a timely reminder or intervention in moment you reach out for food.
Value proposition: The Regulator™ helps me pause and make more intentional eating decisions by delivering a timely intervention when the fridge is opened.
Research supports the potential of mobile behavioural interventions, but the effectiveness of this specific approach still needs to be validated.
The Regulator™ is not intended as a universal solution and does not assume every overeating event begins at the refrigerator.
Initially focused on people spending significant time at home, especially remote workers.
Smart refrigerator technology already exists, but remains too expensive for most households. The Regulator™ aims to provide a low-cost alternative.
Starter kit below €50 with an optional subscription for personalised interventions and future premium features.
A simple ecosystem connecting physical food-access sensors with a small hub and a mobile intervention experience.
Detect fridge opening and provide the physical trigger for intervention.
Connects the sensors, processes events and communicates with the app.
Delivers timely reminders, personalised interventions and behaviour insights.
Potential connections with food logging, nutrition, weight management and digital health platforms.